Journal of Education & Social Policy

The Effects of Achievement Goals and Face Orientation on Instrumental Help-Seeking. Perceived Attitude as Mediator
Cheng-Che Lin, Pi-Yueh Cheng

Abstract
The purpose of this research was to examine the effects of achievement goals and face orientation as potential predictors of help-seeking behavior and the role of perceived attitude as a mediator on instrumental help-seeking intentions. The results indicated that achievement goals, face orientation, and students’ perceived attitudes toward help-seeking influenced the intentions of instrumental help-seeking. Additionally, although face orientation negatively influenced help-seeking in Eastern society, the students’ perceived attitude toward help-seeking mediated the relationship between face orientation and help-seeking; thus, the total effect of face orientation on help-seeking was positive. Furthermore, the path from face orientation to perceived attitudes toward help-seeking was more significant in the female group. These findings emphasis that, from a cultural context, students’ perceived attitudes play an important integrating role with regard to face orientation in instrumental help-seeking for students.

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