Journal of Education & Social Policy

How Internal Marketing Mediates the Relationship between Teachers' Organizational Commitment and Job Satisfaction
Hsingkuang Chi, Hueryren Yeh, Jinchih Liou

Abstract
In this study, special education teachers serving in junior high and elementary schools in Yunlin County were observed to examine the influences of organizational commitment, and job burnout, and internal marketing on job satisfaction. A questionnaire survey method was employed to collect data. A convenient sampling approach was adopted to administer 200 questionnaires, from which 152 valid questionnaires were retrieved effective response rate of 76%. Research findings revealed that (a) organizational commitment significantly and positively influenced job satisfaction, (b) organizational commitment significantly and positively influenced internal marketing, (c) internal marketing significantly and positively influenced job satisfaction, (d) job burnout significantly and negatively influenced job satisfaction, and (e) internal marketing mediated the relationship between organizational commitment and job satisfaction.

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