Innovativeness of Creative Thinking for Value Creation
Ibrahim Fahad Sulaiman, Che Noraini Hashim, Sharifah Sariah Syed Hassan, Mohd Burhan Ibrahim, Owolabi Sunday Oluwatosin
Abstract
Organizations increasingly seek to improve creative capability to enhance their performance. Therefore the
impact towards competitiveness becomes increasing important as most learning and training has focused on
accumulation of knowledge rather than ensuring practicable skill and knowledge transfer that is central to
creativity. This study reported the impact of creativity to organizational competitiveness. The review confined to
performance enhancement of creativity leading to organizational competitiveness which is a necessity to match
with the transitional changes from knowledge based to creativity. This review unveils organizational performance
for stronger and more inclusive growth based on key priorities that complementarily provide the basis for a
comprehensive and action-oriented approach to innovation from knowledge creation to problem solving.
Creativity leading to innovation was found to be an integral part of organizational process. However, this
findings strengthens knowledge creation and innovation diffusion to enhance organizational competitiveness
using a modified version of Kianto Model.
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