Journal of Education & Social Policy

Portrayal of Women in Indian Mass Media: An Investigation
Himashree Patowary

Abstract
Media’s role towards women is becoming the growing concern of the feminist writers, basically regarding participation, performance and portrayal of women. Because different circumstances relating to the media’s role towards portraying the fair sex have opened a new angle by leaps and bounds to think precisely about it. There are various criticisms raised by the feminists. According to the different feminists writers such as Simon de Beauvoir, Shulamith Firestone, Kate Millet, Gallagher, Bretty Friedman, media are reinforcing stereotype images of women as they are inferior, subordinate and submissive and only are the house wives devoid of all qualities of decision making. India also there are various feminist writers such as Ritu Menon, Kamala vasin, Kiran Prasad who have criticised the role of print and visual media towards women and portraying them. They focus on the point that as Indian society is male dominated and this dominance can be seen everywhere and unfortunately media is not the exeption to that.

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